African Sun

Our Business Overview

Our Business Overview

STATEMENT OF VISION

To be the leading provider in hospitality and leisure operations in Africa.

MISSION
We provide outstanding hospitality experiences that our guests love.

  • To our Guests
    Exceeding their expectations through the provision of a delightful service, as they are our reason for existence.
  • To our Employees
    Creating opportunities for personal growth and balanced lifestyles for all our staff to enable them to positively influence lives around them and delight our guests.
  • To our Community and Environment
    To be a model corporate citizen in the society in which we operate from where we derive our identity and being.
  • To our Business Partners
    Establishing ethical and honest relationships with our business partners and suppliers who enable us to meet and exceed our guest expectations.
  • To our Shareholders
    Deliver real value growth to our shareholders in excess of 20% return on equity per annum.

 

OUR CORE VALUES AND BELIEFS
Our five-point “ExCite” value system forms the basis of our belief system within the organization.

We will do so through:

  • Excellence – We deliver experiences beyond expectation.
  • Care – We are each other's keeper and are mindful of the well being of all.
  • Innovation - We explore ideas and encourage different mindsets that facilitate continous improvement. 
  • Teamwork – We believe together we achieve more.
  • Enjoyment - We are passionate and take delight in everything we do.

 

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