African Sun

Our Business Overview

Our Business Overview


To be the leading Hospitality and Leisure Company in the markets we operate.

We exist to create value for all our stakeholders.

  • To our Guests
    Exceeding their expectations through provision of a delightful service, as they are our reason for existence.
  • To our Employees
    Creating opportunities for personal growth and balanced lifestyles for all our staff to enable them to positively influence lives around them and delight our guests.
  • To our Community and Environment
    To be a model corporate citizen in the society in which we operate from where we derive our identity and being.
  • To our Business Partners
    Establishing ethical and honest relationships with our business partners and suppliers who enable us to meet and exceed our guest expectations.
  • To our Shareholders
    Deliver real value growth to our shareholders in excess of 20% return on equity per annum.


Our seven-point “PRILFSC” value system forms the basis our belief system within the organisation.

We will do so through:

  • Professionalism – We exude expert competence in the way we do business.
  • Respect – In all our relationships, we seek to build and honor.
  • Integrity- We do what we say. We are true to self and true to others.
  • Leisure– We enjoy everything we do.
  • Fairness- We are a non-discriminate organization and we treat everyone equally.
  • Service Excellence– We meet and exceed customer expectations.
  • Care– We show concern and seek the well-being of everyone.
Terms of Use

Copyright © African Sun Limited. All Rights Reserved. 2016

Privacy Policy and Terms of Use

Tip-offs Anonymous