African Sun

Our Business Overview

Our Business Overview

STATEMENT OF VISION

To be the leading Hospitality and Leisure Company in the markets we operate.

MISSION
We exist to create value for all our stakeholders.

  • To our Guests
    Exceeding their expectations through provision of a delightful service, as they are our reason for existence.
  • To our Employees
    Creating opportunities for personal growth and balanced lifestyles for all our staff to enable them to positively influence lives around them and delight our guests.
  • To our Community and Environment
    To be a model corporate citizen in the society in which we operate from where we derive our identity and being.
  • To our Business Partners
    Establishing ethical and honest relationships with our business partners and suppliers who enable us to meet and exceed our guest expectations.
  • To our Shareholders
    Deliver real value growth to our shareholders in excess of 20% return on equity per annum.

 

OUR CORE VALUES AND BELIEFS
Our seven-point “PRILFSC” value system forms the basis our belief system within the organisation.

We will do so through:

  • Professionalism – We exude expert competence in the way we do business.
  • Respect – In all our relationships, we seek to build and honor.
  • Integrity- We do what we say. We are true to self and true to others.
  • Leisure– We enjoy everything we do.
  • Fairness- We are a non-discriminate organization and we treat everyone equally.
  • Service Excellence– We meet and exceed customer expectations.
  • Care– We show concern and seek the well-being of everyone.
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