Is failure an ingredient for success? Our initial response might be no way, but there is a big difference between perception and reality. When we think about what it takes to be successful, things like dedication, purpose, passion, and action come to mind. Rarely does anyone think of failure as being a key component of success. The reality however is that all successful people have failed...several times. In fact, we've all failed somewhere along the way. What you then find is the paradigm of perception or reality.
Managing the right balance of perception and /or reality for your brand means knowing when to communicate and when to take action. But most importantly, it means first understanding the performance issues that matter to the people who matter to you. Getting a handle on the opportunities for improvement in linking performance and brand strategy takes a clear understanding of the gap between what's actually happening and what the public believes is happening. On one side is perception and brand image; on the other, operational reality. In the last 12 months I have come to realize this profound truth. In times of crisis, your reputation is the easiest thing to lose and the hardest thing to replace. And how do you replace those reputations? By bringing reality to the fold through performance."You will always define events in a manner which will validate your agreement with reality." -- Steve Maraboli, (Life, the Truth, and Being Free ). Our event this year is declaring a positive bottom line- declaring our reality to those that matter to us.