Euromonitor Research Highlights African Potential
Recent Euromonitor research has announced an opening for stellar tourism in Africa. By stellar of course, they mean star-gazing. If you've ever stared at the unpolluted African night sky, you'll know it's more than just a bit special.
In South Africa in particular, star-gazing is now a niche with lots more potential. The international focus that has resulted from the inception of the SKA telescope bid, the observatory in Sutherland and of course, the country's ease of access make it a winner.
The rest of the continent has great potential too – especially as the research has also identified a need in modern tourists for experiential vacations, - holidays that offer more memories than just time lying on a beach.
Where else in the world can travellers experience the heights of luxury, true wilderness and the most diverse wildlife viewing globally, yet also highly sophisticated urban spaces and people who touch not only your heart, but also your spirit? Where else but in Africa? We know that the opportunity is vast and African Sun is ready to welcome the new vanguard of traveller. We know our continent, we love our people and we can't wait to share it with the world.

Culinary group executive chef of African Sun, Dr Simon Davey, creates colourful, flavourful menu that combines two popular cuisines
