It's a few days before Africa's premier Travel show, Indaba is due to take place in Durban, South Africa. This travel trade show is an integral part of the hospitality calendar each year and it showcases the widest variety of Southern Africa's best tourism products, and attracts international visitors and media from across the globe. This event is similar to world travel shows such as ITB in Berlin, WTM in London and CTM in China. This year's Indaba almost marks the anniversary of Fifa World Cup 2010 where Africa was on the world stage. Since then, there has been a heightened global awareness of Southern Africa as a travel destination. Closer to home, this has had a positive impact on Zimbabwe's premier destination, Victoria Falls. From an African Sun perspective, arrivals into our hotels for the period October 2010 to February 2011 grew by 33% with 90% of arrivals going into our Victoria Falls hotels. There was a growth into our hotels from most of our major source markets during this period with arrivals from the Pacific region growing by 96% compared to the same period last year, arrivals from Africa contributed 42% of hotel room nights into Victoria Falls representing a 31% growth when compared to the same period last year, and 87% of those arrivals were from South Africa. Europe contributed 29% of arrivals, marking a 33% growth compared to the same period last year. The outlook for Victoria Falls continues to reflect this positive trend as is reflected by the major upcoming conferences for the next three months. Victoria Falls also remains a popular destination for individual travellers . I am confident, that Victoria Falls will continue to be a tourists' hub with a unique offering.
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